Before I
get into how Up-Selling can benefit you and your sales, let me answer the
question: What is an Up-sell An up sell is when a customer is ready to order a
product, or already has ordered a product from you, then you immediately offer a
complimentary product lebron 9
shoes. This is the most common example of a perfect upsell: You go into your
local fast food restaurant , (Burger King, McDonalds, etc.
) your hungry
and want to get something to eat Jordan
Heels. Your standing there looking at the selection, first you check out the
99c value menu, but it's something about the smell of the frying burgers and
fresh French fries that entices you to start looking at the main combos and
promotions.
You see something, and you think "hey that's a great deal",
especially for how hungry you are nike dunk sb low. Your the next one
in line, so you walk up to the cashier ready to buy and say "Combo Number 3
please.
" And right before the cashier rings you up, s/he kindly ask
"would you like to 'Up-Size' that combo for just Jordan Heels.59 cents You think,
"Yumm, more of those delicious fresh fries and more tasty soda to drink with my
meal, all for just an extra 59 cents.
" What a bargain, especially since
your so hungry. So you kindly say sure, I would like to 'Up-Size' my combo. How
many of you have been in this situation It's a safe bet that almost all of you
have...guess what.. you had just experienced yet another up-sell..and all you
wanted to do was get something to eat ^_^.. Ok, Ok, now ...How can you use this
method of marketing to benefit Your sales Well, there are a few ways you can
approach this. First, You can offer different versions of your product or
service. For instance, lets say your selling an autoresponder service. Your
first version can simply be a free or low cost web based service--the 'bronze
version' Your first version has only one set back, it contains (your)
advertisements in each mailing.. So you can offer the same web based service
with out the advertisements as an upgrade for only $20/mo more. This could be
your 'silver package' Then taking this a step further, you can offer a fully
functionally version, where the customer would be in complete control as a
Domain Based autoresponder.-The ultimate 'Gold version' and you can offer this
version for $150 over the 'silver' price. O but you can offer another great up
sell to the 'Gold version' by adding lifetime upgrades to the domain based
autoresponder, as the 'Platinum Version' and charge say an extra $20 over the
'Gold' Price. Doing this will allow you to up sell both, people who are looking
for web based service AND the domain based service.. A second way you can use
the power of up selling to boost your sales through the roof is simply by
placing an entry pop-up at the download page/confirmation page of a product that
a customer has already purchased. An example for you: lets say your selling a
Automating Search Engine Submission Software for $97.. When your customer has
clicked the order link, filled out their credit card information and clicked the
'submit' button they are taken to the download/confirmation page. On this page
is where you place the entry pop up with a link to a complimentary eBook about
'Search Engine Submission and how to optimize your site to get the #1 ranking.'
lets say you sell this ebook for $27 (normal price $47, give them a discount and
make them feel valued--because they should be) . What this does for your
customer: Offers them a product they can actually use--that compliments their
current purchase. Since they already have their credit card out and are in the
"buying mode" chances are they will jump at the chance to own that ebook.. So
what this does for you is increased your initial $97 sale to a $124 profit. All
for simply being a good business person and offering your customer more value
and convenience. I really hope you now see how powerful the 'up-sell'
is...