Don't Mention Price in Your IT MarketingThen the ad went on to say: Computer Repair A+ and Microsoft Certified Professional, Repairs, Upgrades, One-on-One Lessons and Tutoring cheap nba jerseys . Once again, nothing unique.
These things are just like everyone else in the business nike air max 90. But what caught my eye is half of the ad says in big letters with a color screen behind it: Don't pay $40, $60 or $80 an hour for computer repair! Call us! And then there's a big retail-looking coupon right next to it that says in big green letters: $20 an hour, in-home service.
Well, I'd like to congratulate this company lebron 10 shoes. They win Joshua's idiot of the week award for poor IT marketing.
They're making every classic mistake there is!Mistake #1: They have no target. They're trying to go after their local slice of seven million small businesses and it's way too hard to do that. They're not even narrowing it down to small businesses. They'll go out and fish someone's stuck AOL disk out of their CD-ROM drive. They'll go out and repair a $79 ink jet printer.Mistake #2: They're advertising price. Obviously this isn't even a price that could be sustainable. Do the math. Even at 75% percent utilization (very unlikely with this advertising strategy), this company is never going to make it. Figure 30 hours a week at $20 an hour. That's only $600 a week. There is no way this company is going to be in business for the long haul. Mistake #3: They are saying nothing unique.
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